品牌简介

Moomoo童装是由美特斯邦威公司全新打造的童装品牌。为每一位追求得体感、设计感与品质感的父母提供更合乎其品味的、百搭且品质出众的多彩儿童休闲服饰,并传递简单、充满乐趣和成就感的购物体验。未来将成为最受欢迎、最具影响力的国民儿童休闲服饰品牌,1-14岁儿童一站式服饰购物的首选。

BRAND

Moomoo is a new kid-wear brand created by Metersbonwe (since 2011), which offers a variety of colorful children's casual wear for every young parents who have strong pursuit of decent, tasteful and superior in quality and design. The wearable and outstanding quality will definitely fit their need. It simply delivers fun and creative experience for the shoppers and surely will become the most popular and influential national children's casual wear brand in the near future, one-stop shopping of the first choice for the children between 1-14 years old.

核心价值

品牌价值:品质、舒适、多彩、百搭
实用性:满足儿童多场合穿搭需求

VALUE

Brand value: quality, comfortable, colorful, wearable
Practicality: to meet the needs of children to wear in multi-occasions

目标客群

儿童:3-10岁为核心(覆盖1-14岁儿童)
家长:中国中产阶级父母/祖父母

CUSTOMERS

Target Children: Mainly 3-10 years old
Target Parents: Chinese middle class parents / grandparents